FMCG Brand Perception Dashboard

Demographics

Survey respondent profile:

18-34 years

Gender Split

Graduates/Postgrads

Majority of respondents are young adults with higher education

Most frequently mentioned FMCG brands:

Trust in long-used brands:

Willing to pay more for quality:

Influenced by advertisements:

Trust and quality are more influential than ads

Reasons for brand loyalty:

Quality

Availability

Emotional Connection

Indian brands are slightly preferred over foreign brands

Survey conducted across multiple cities:

Diverse geographic representation

Likelihood to recommend preferred brands:

Average score: 7-9/10

Strong word-of-mouth potential for trusted brands

More likely to repurchase

Consumer Behavior & Perceptions

Brand Preferences & Loyalty

Preference: Indian brands are slightly preferred over foreign
Reasons for Loyalty: Quality, easy availability, emotional connection
Negative Experiences: Some stopped using brands due to dissatisfaction
Recommendation Likelihood: Average 7–9 out of 10 → strong word-of-mouth potential

Example: Amul is widely trusted for quality and recommended by many

Survey Data Overview

Age Group	Gender	Education	Occupation	City	Trust Score	Top Brand
18-24	Male	Graduate	Student	Ambala	5	Amul
18-24	Female	Postgraduate	Salaried Professional	Ambala	4	Tata
25-34	Male	Graduate	Self-Employed	Bangalore	4	Dabur
18-24	Female	High School or Below	Student	Jaipur	3	Parle
18-24	Male	Postgraduate	Student	Chandigarh	5	Amul